One of the fundamental truths to your on-line promotion mission is that you will need prospects to your web-site! In a perfect universe, you will probably identify your target market, get your ad in front of them and get them to do the behavior you requested (ordinarily to follow your ad/link).
However, as we're all aware, we aren't residing in a perfect universe, and readers of our ad will not always take the action we ask for. In an ordinary situation, when they have noticed our ads and left our site without making any action, we have most likely wasted our opportunity to change viewers into buyers.
What if there were a means for your advertisement to stick to these prospects when they go around to other websites? If we were able to over and over again get our advertising in front of our leads, even when they leave our web-site and go elsewhere, we would improve our chances of converting them into purchasers.
This best case scenario, where we are able to stick with our customers with our advertising, is not only a possibility; it's a technique any professional Internet marketer is going to want to do! And they can do it by the art of retargeting!
With remarketing after someone goes to your website, or possibly even your landing page, they receive a cookie. Then, when they head to one of tons of sites that have banner advertisements, your ad will go after them. It is just like legally stalking your visitors.
The more your ad is noticed, the more familiarity your potential customers are going to have with you and your product or service. We all know that familiarity develops ease and ease is a significant part in turning browsers into buyers.
So exactly how do you engage in retargeting? Google has placed retargeting (also know as remarketing) into its tool box. In March of this year (2010), Google performed a remarketing trial involving a few hundred of their select internet marketers.
The results were so favorable that Google made a decision to insure that it is a stable portion of their services. The way Google's remarketing performs is, before a visitor comes to your web page, you place a "remarketing tag".
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